Case Studies

Challenge

A global pharmaceutical company was managing four separate market websites on aging CMS platforms with no shared component library, no structured approval workflow, and inconsistent compliance implementation across regions. Time-to-publish for regulated content averaged 11 business days.

Solution

PixelEruption designed and implemented a multi-site AEM architecture with a shared component library and market-specific template overlays. The editorial workflow was rebuilt around the MLR review process — content routed through medical, legal, and regulatory approval stages before publication. HCP portal authentication was integrated with the brand's identity provider.

Results

• Time-to-publish for regulated content reduced from 11 days to 3.5 days
• Component reuse rate of 78% across all four markets
• Zero compliance findings in the first 12 months post-launch
• HCP portal daily active users up 34% within 6 months

Challenge

An automotive OEM needed a full HTML5 display advertising suite for a vehicle launch campaign running simultaneously across Google Display Network, The Trade Desk, and automotive marketplace placements in 12 markets across Europe and Latin America. The existing agency had quoted 14 weeks; the launch date was fixed.

Solution

PixelEruption developed a modular animation system with market and language variables, enabling a master template to compile into all 60+ required size and locale combinations without manual rework per variant. All banners were built to IAB New Ad Portfolio specs, with clickTag implementation tested across each network's trafficking requirements.

Results

• 60+ banner variants delivered across 12 markets in 6 weeks
• Zero trafficking rejections across all programmatic platforms
• CTR 2.4× the brand's previous static banner campaigns
• Animation reused for 2 follow-on model launches with minimal rework

Challenge

A FinTech company had built its marketing site on a custom CMS that required developer intervention for every content update. The site had significant technical SEO debt: JavaScript-rendered pages not indexed by Google, no structured data, duplicate meta descriptions across product pages, and Core Web Vitals scores in the 'poor' range on mobile.

Solution

PixelEruption led a parallel track: Drupal implementation for editorial independence, and a technical SEO program running immediately on the existing site. The SEO work included server-side rendering fixes, Schema.org markup for financial products, canonical URL architecture, and Core Web Vitals optimization. The Drupal build was SEO-native from the start — hreflang, structured URLs, and optimized metadata templates built into the editorial workflow.

Results

• Organic sessions +180% in 9 months from launch
• Core Web Vitals: LCP improved from 5.8s to 1.9s on mobile
• 47 target keywords moved from page 3+ to page 1
• Content team publishing speed: 4× faster than on the legacy CMS